The New Digital Divide

Shafqat over at Newscred, a digital newspaper which is currently in private alpha, wrote a good post titled "The New Digital Divide - Building Web Services for the Mainstream". His point is that the chasm between early adopters on the one hand and mainstream users on the other hand is getting larger:

The mainstream don’t even use or understand RSS, but us techies have moved on to Twitter and FriendFeed.

Very true. While it's great to see all those new Web 2.0 ideas, innovations and technologies coming up every day, we (the Web 2.0 community) also have to avoid creating lots of products which no one else except ourselves is going to use any time soon.

If your startup's plan is to acquire millions of customers over the next few years (which is likely if you want to make money by selling ads), do a reality check and explain your idea to some "real" people among your friends and family.

Also read Josh Kopelman's great article about the same topic.

A nice way for your beta site to say "Feedback please"

Have a look at the screenshots below:







What do these otherwise completely unrelated Web 2.0 sites have in common? Instead of the good old "Send Feedback" link in the page footer, all three of them prominently feature a large, red, eye-catchy "beta feedback" badge.

If you click on the badge, a window that contains the feedback submission form pops up; usually instantly, without a full page reload, so you can type in your feedback right away. Often the background of the page is greyed out, producing a lightbox effect which puts the feedback form into full focus.

I think this is a smart advancement of the notorious Web 2.0 beta badge. If you’re featuring the "Send feedback" link so prominently, firstly and obviously more people will notice it and provide you with valuable comments, bug reports and suggestions. Secondly, you show your audience that you really care about what your users think. Consider using this emerging UI pattern - at least as long as you’re in public beta (which you might be forever).

Microhoo: I (almost, kinda, sort of) told you so ten years ago

When I was reading the news about the proposed Microsoft/Yahoo! deal, for some reason it recurred to me that I was speculating about Microsoft buying AOL in a Usenet forum back in 1997. Yahoo! isn't AOL and the idea was pretty far-fetched at that time, but interestingly enough Microsoft's rationale for buying Yahoo! at the beginning of 2008 looks similar to the rationale for buying AOL more than ten years ago.

Pagebull - your visual Internet search engine

A few days ago, Pagebull went from stealth mode into public beta. Pagebull is the latest brainchild of my good friend and long-term business partner Christopher Münchhoff. It's a new search engine that provides a radically new user interface: Instead of a text-based list of the sites that match your search query, it shows you a grid of large screenshots of those sites.

The idea behind Pagebull's approach is that when you go to a site, you'll often know after a second if the site has what your looking for or not - and an inappropriate amount of time is wasted going back and forth between Google and the "target" sites. Pagebull now lets you glance over nine or more screenshots at a time, saving you the effort of clicking from one target site to the next.

What's interesting is that Pagebull benefits from two important industry trends: More bandwidth and larger screens. Using Pageflakes on a 30" screen and a super-fast cable connection must be fun!

It would be interesting to conduct a study to find out how much time Pagebull saves an average Internet user who spends, say, an hour per week on Google. Then just extrapolate that to all American office workers, and the US economy can probably save a few billion worth of productivity per year. ;-)

Seriously: Pagebull will not drive Google out of business any time soon, but it's an extremely impressive, innovate approach to improve the search engine user experience on the Web.

Try it!

Pageflakes 2.0

About two weeks ago we launched a new version of Pageflakes and it's time to finally announce it here, too! If you go to the site, you will notice the big facelift that the site received. The fresh new look might be the most visible change, but it's by far not the only one. The long list of improvements and new features of the new version includes:

• Page Templates
  Dozens of pre-created page templates for topics like work, family, sports, finance, entertainment, education and much more. Now it takes just a mouse click to add a whole page with the best modules for a certain topic area.
  
• Feeds and Podcasts
  A Feed Directory and a Podcast Directory with hundreds of news feeds and podcasts from all over the world and for almost every category.
  
• Community Site
  A new Pageflakes community environment at www.pageflakes.com/community which allows you to search, submit, rate and discuss flakes and do much more.
  
• Share your page!
  Setting up a shared page with other users is now easier than ever.
  
• Public pages
  A Public Pages Gallery of all the pages which Pageflakes users have published.

Check out the new site!

Ugenie unlocks hidden savings

TechCrunch today profiled a new comparison shopping site called Ugenie. What makes Ugenie different from most (all?) other similar sites is that the service not only finds the best price on a single item but also the best total price on any bundle of books, CDs, DVDs or games that you happen to be interested in.

Ugenie finds the best bottom-line prices for you, taking into account shipping costs, taxes and discounts. What's more, the service also takes into account that sometimes it's cheaper to pay all items from one merchant but in other cases it's cheaper to spread an order across several shops. If you think about the number of possible combinations to buy, say, five items from 35 shops, that's quickly becoming pretty complicated. And remember that in addition to the plain item prices, Ugenie also needs to take into account shipping costs, which can depend on various factors like the number of items, the order price and the order weight, or a combination thereof. The fact that taxes can depend on the location of the shop as well as the location of the customer doesn't make it easier.

Why am I writing about Ugenie? Because I really like the feature described above, because it's a cool service and because I remain interested in the comparison shopping space ever since co-founding comparison shopping site DealPilot.com (formerly called Acses) in 1997. But also because I couldn't resist telling the world that we invented the "best price for a bundle of items" feature back in 1998. ;-)

Here's the proof:



What you're seeing here is the "Comparison Shopping Cart" (that's how we coined it) of a user who's looking for a book, a movie (no, not a DVD, a VHS cassette!) and a CD. If the user scrolls down he'd see a list of all offers, taking into account all those factors described above.

Don't worry guys, we didn't patent it. Good luck with Ugenie!

Pete is now a believer, Mike coming soon

When we launched Pageflakes, two of the Top Five Web 2.0 bloggers - Mike Arrington from TechCrunch and Pete Cashmore from Mashable - were very sceptical about Pageflakes. They thought we were too late and also questioned the viability of the whole AJAX startpage model.

We took up the challenge, and in some blog comments I wrote that one of my goals for 2006 is to convince these two chaps that Pageflakes is the Next Big Thing. I guess we're not that far yet, but we already have a triumph to celebrate. See what Pete blogged yesterday:

Pageflakes - I was dead wrong about Pageflakes. When the product was heading for launch, I told co-founder Christoph Janz that the start page market was already too crowded. As it turns out, Pageflakes is now one of the top ajax homepages, putting your feeds, videos and pictures together on a collection of tabbed pages. Christoph also (wisely) ignored me when I said I didn’t like the name - I seem to remember that SoleSite was the other option.

We still have 89 days left to convince Mike, too. Stay tuned!