tag:blogger.com,1999:blog-18867375.post8709387179194490974..comments2023-05-21T13:20:47.722+02:00Comments on The Angel VC: A KPI dashboard for early-stage SaaS startupsChristoph Janzhttp://www.blogger.com/profile/07905463949262014311noreply@blogger.comBlogger52125tag:blogger.com,1999:blog-18867375.post-86103561477777410142015-03-25T10:43:01.324+01:002015-03-25T10:43:01.324+01:00Hi Chris, I recently get involved with social bett...Hi Chris, I recently get involved with social betting start-up betfect.com and I quite like the simplicity of metrics, will definitely use it. ThanksTony Gileshttp://www.betfect.com/noreply@blogger.comtag:blogger.com,1999:blog-18867375.post-62378427194920735872014-12-04T20:33:05.548+01:002014-12-04T20:33:05.548+01:00Oops! Should have been clearer myself. +1 to suppo...Oops! Should have been clearer myself. +1 to support Matt's point on not double counting. Was referring to Matt's comment as the clarification itself :).timframednoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-12363582684302078802014-12-04T09:28:25.046+01:002014-12-04T09:28:25.046+01:00There's no right or wrong here, it depends on ...There's no right or wrong here, it depends on how you're looking at it, i.e. what you want to know, and you of course shouldn't double count expenses. What exactly would you like to get clarified, Tim?chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-51884125387474498182014-12-04T00:23:26.869+01:002014-12-04T00:23:26.869+01:00+1 for the clarification here.+1 for the clarification here.timframednoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-9477068834478965892014-10-08T19:03:12.111+02:002014-10-08T19:03:12.111+02:00Good question. :) I've meanwhile created an up...Good question. :) I've meanwhile created an updated version that includes annual plans. <br /><br />See http://christophjanz.blogspot.de/2013/12/a-kpi-dashboard-for-early-stage-saas.htmlchrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-51322538921069540732014-10-08T18:43:35.335+02:002014-10-08T18:43:35.335+02:00This is a great dashboard, Christoph! Curious thou...This is a great dashboard, Christoph! Curious though...how do you work in Annual plans into it?Alex from Groovehttp://www.groovehq.com/noreply@blogger.comtag:blogger.com,1999:blog-18867375.post-23660909189195426922014-08-30T03:06:55.810+02:002014-08-30T03:06:55.810+02:00Chris,
Great article! Where are the footnotes f...Chris,<br /><br /><br />Great article! Where are the footnotes for your superscript numbers, i.e. Visitors, Signups beginning of the month, etc. I don't see what these are referring to. Thanks...E Johnsonnoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-655946583584471232014-07-25T12:34:31.045+02:002014-07-25T12:34:31.045+02:00Check Out Convert any Mobile app Or Web app to Saa...Check Out Convert any Mobile app Or Web app to Saas model in 15 mins<br />Go to : http://xcopy.co/Xcopy Xcopyconoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-82953395656720276702014-05-15T14:41:41.984+02:002014-05-15T14:41:41.984+02:00I truely excited to read your article also I read ...I truely excited to read your article also I read watch you dummies,you done a quietly Great work , I really appriciate of this work.Get Cutomized theme and <a href="http://www.exceladvise.com/products/dynamic-dashboards" rel="nofollow">dynamic dashboard</a> check it.Scott Lyordhttp://www.exceladvise.com/noreply@blogger.comtag:blogger.com,1999:blog-18867375.post-36137917474118077602014-05-13T11:35:08.965+02:002014-05-13T11:35:08.965+02:00Christoph, for mobile first companies that have tr...Christoph, for mobile first companies that have traffic coming directly from app downloads, how would you add that into this dashboard? Eg. would it be blended into the website visitors? Or it's own section? And if so, how will it impact the rest of the metrics? Do you have some example from companies you've invested in?Jindou Leehttp://jindoulee.com/noreply@blogger.comtag:blogger.com,1999:blog-18867375.post-29119687148962350552014-01-22T23:38:02.003+01:002014-01-22T23:38:02.003+01:00That would be really great and very useful! Thanks...That would be really great and very useful! Thanks for considering it.chrshammmrnoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-79640998607934293212014-01-22T23:13:40.655+01:002014-01-22T23:13:40.655+01:00Not at the top of my head. Will keep it in mind in...Not at the top of my head. Will keep it in mind in one of the next revisions of the spreadsheet!chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-58849510097986850892014-01-22T23:11:53.549+01:002014-01-22T23:11:53.549+01:00I absolutely agree, I was just wondering since I r...I absolutely agree, I was just wondering since I rarely ever read any advice about it or any KPI typically used for it. Do you have any pointers?chrshammmrnoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-9576530629684352852014-01-22T21:57:08.660+01:002014-01-22T21:57:08.660+01:00It doesn't have to be a bad business just beca...It doesn't have to be a bad business just because the revenue is transaction-based. eBay is a fantastic transaction-based business, just to give you one example. Your revenues may not be "recurring" strictly speaking but you can still have repeat customers, predictable revenues and high CLTV.chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-86322191994330088662014-01-22T18:11:52.418+01:002014-01-22T18:11:52.418+01:00I have a similar question. What if the startup pri...I have a similar question. What if the startup primarily earns commission on their customers revenue/action? The gives little MRR expect maybe averages - is this business model just very unpopular/hard/demanding that it is used less and therefore it is hard to find anyone writing about it? ;)chrshammmrnoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-30070193380554692972014-01-20T21:17:13.009+01:002014-01-20T21:17:13.009+01:00Hey Chris,
Thanks for this. We definitely used so...Hey Chris,<br /><br />Thanks for this. We definitely used some of this content to help refine our free SaaS KPI Dashboard template which we source from excel. The only 'real' difference we added was more on the key feature the team worked on which helps the founders know if its aligned with the company's immediate goals - whether its raising cash or user acquisition. Here is the link to the landing page : http://app.secondprism.com/assets/dashboard-templates/saas-startup-kpi-dashboard.htmlSecondPrismnoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-64576677841880136462013-12-18T22:52:17.952+01:002013-12-18T22:52:17.952+01:00Tushar, you need to break it into equal parts thro...Tushar, you need to break it into equal parts through the subscription period. As it happens I've just revised the spreadsheet to support annual plans. Will publish it soon. If you want it already, please email me at christoph@pointninecap.com.<br /><br /><br />Setup fees should be recorded separately from MRR as non-recurring revenue.chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-26064880914199908302013-12-18T16:48:18.671+01:002013-12-18T16:48:18.671+01:00Hi Chris,
We have a mix of monthly, quarterly and ...Hi Chris,<br />We have a mix of monthly, quarterly and annual payment customers. For entering MRR would you suggest that we enter the full Payment received in the month it has been received or break it into equal parts through the entire enrollment period. Would it impact the model?<br /><br /> Any thoughts on initial setup fees as well which may be as high as 2 quarters payments. I represent a SaaS based HR software EmpXtrack.Tushar Bhatianoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-12529166000957361652013-11-08T16:44:42.423+01:002013-11-08T16:44:42.423+01:00Hi Christoph,
Thanks a lot for sharing your dash...Hi Christoph,<br /><br /><br />Thanks a lot for sharing your dashboard! I've just started using it recently and I'm very happy!<br /><br /><br />A few questions that I have in my head and I'm dealing with at the moment:<br /><br /><br />* How would you incorporate different distribution channels?<br /><br /><br />We're in the process of integrating with PaaS providers and those accounts are not coming from visits to our website so it would be good practice to keep track of them separately. It's a whole different funnel: they visit the site on the marketplace, convert to free, convert to paid, everything happens within our partner. I think it would make sense to have separate funnels and stats for each type of channel, but do you have any suggestions?<br /><br /><br />* How would you incorporate different plans? We have different plans (dedicated servers) and are about to add others (shared). In addition, a single user may be running multiple plans (servers, actually). The prices and availability are even different depending if the customer is coming from a channel (revenue share) or is a direct customer.<br /><br /><br />Thanks again for sharing this and looking forward to your feedback!<br /><br /><br />Cheers!albertoperdomonoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-10730641850278113122013-10-21T23:36:02.492+02:002013-10-21T23:36:02.492+02:00Big help - thanks Christoph.Big help - thanks Christoph.Pagehttp://about.me/bennypagenoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-32451800596405018752013-09-28T18:40:43.680+02:002013-09-28T18:40:43.680+02:00Just ran across this. Looks great. Would love a c...Just ran across this. Looks great. Would love a copy of the spreadsheet if still available....thank you. Sam Puglianoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-38037530975298456452013-07-23T19:00:43.537+02:002013-07-23T19:00:43.537+02:00Andreas Diehl has posted his take on how to calcul...Andreas Diehl has posted his take on how to calculate acquisition costs: http://www.firstangel.co/post/56121435963/calculating-customer-acquisition-costs-cpa – for the sake simplicity i agree with Christoph, but to know the channels and to take the free marketing serious, a budget helps. – fortrabbit-frankfranklaemmernoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-66700690020194651042013-07-11T22:23:43.903+02:002013-07-11T22:23:43.903+02:00Hi Christoph, if you can publish the excel spreads...Hi Christoph, if you can publish the excel spreadsheet it would be very much appropriated as when the G-doc spread sheet is converted the graphs don;t really work well, Thank you Damiendamiennoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-61237075028145968552013-05-28T15:25:29.169+02:002013-05-28T15:25:29.169+02:00Hi Chris,
I have been playing around with this das...Hi Chris,<br />I have been playing around with this dashboard and I have a few notes/questions:<br /><br /><br />1. Should we take "Unique Visitors" or "Visitors"?<br />2. Would you count traffic to the blog? I am thinking no but just asking.<br />3. Traffic is purely organic at this stage so I am putting $0 for the CAC section. ok?Sahil Parikhhttp://www.sahilparikh.com/noreply@blogger.comtag:blogger.com,1999:blog-18867375.post-51142289814795394562013-05-28T10:25:21.077+02:002013-05-28T10:25:21.077+02:00I wonder if you can automate most of this if you a...I wonder if you can automate most of this if you are using a tool like Kissmetrics.Sahil Parikhhttp://www.sahilparikh.com/noreply@blogger.com