tag:blogger.com,1999:blog-18867375.post8741884002879125343..comments2023-05-21T13:20:47.722+02:00Comments on The Angel VC: Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis (Part 2 of 2) Christoph Janzhttp://www.blogger.com/profile/07905463949262014311noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18867375.post-25634878018024253242014-06-10T09:15:46.330+02:002014-06-10T09:15:46.330+02:00Important post. I've been contemplating this i...Important post. I've been contemplating this issue myself and from asking around analysts and marketing execs in a few respectable companies it seems like awareness to this problem is not as high as it should be. I'd like to add another dimension of complexity to the problem. From what I've seen in my analysis, the multi-touch journey also spans across several people, not just the same person. For example, someone can see a PPC ad and go to our site, realize he's probably not the person with the pain point or the one that should lead evaluation and implementation of the product, and before closing the tab, he'll grab the link and share it with a colleague/manager in an email.<br /><br />Another issue is the time different between the touches. Sometimes prospects come back 6 or 12 months after the initial touch. Should you disregard the first touch altogether? What if it was 30 days instead of 12 months?<br /><br />Thanks again for the post. Would be great to see a discussion going around the issue.Alonnoreply@blogger.com