tag:blogger.com,1999:blog-18867375.post4616040887183450281..comments2023-05-21T13:20:47.722+02:00Comments on The Angel VC: Key Revenue Metrics for SaaS companiesChristoph Janzhttp://www.blogger.com/profile/07905463949262014311noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-18867375.post-2268634524395368542015-04-29T08:56:14.963+02:002015-04-29T08:56:14.963+02:00Agree, Ben. Really the only reason why I didn'...Agree, Ben. Really the only reason why I didn't include these metrics was that I only wrote about the various "synonyms" for "revenue".chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-43872139557817570362015-04-29T08:53:31.679+02:002015-04-29T08:53:31.679+02:00I would even argue these definitions / metrics are...I would even argue these definitions / metrics are important for startups that are < $10M ARR. As we know, churn is the silent killer... good to keep an eye on it from the start. :)Benjamin Hoffmannoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-35912410206717882952015-04-27T21:35:46.004+02:002015-04-27T21:35:46.004+02:00Thanks, Matthew! The sooner you have an approximat...Thanks, Matthew! The sooner you have an approximation of your gross margin and CLTV the better.chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-9854717596430264472015-04-27T20:30:30.737+02:002015-04-27T20:30:30.737+02:00Thanks Cristoph, great post.
How/when do you thi...Thanks Cristoph, great post. <br /><br />How/when do you think that lifetime value and gross margin should also be taken into account when discussing SaaS revenue metrics?Matthew Buckleynoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-35805427404007127632015-04-27T17:31:42.676+02:002015-04-27T17:31:42.676+02:00Absolutely, thanks JC. The only reason why I didn&...Absolutely, thanks JC. The only reason why I didn't include these is that I wanted to include only the various ways to express "revenue".chrijanoreply@blogger.comtag:blogger.com,1999:blog-18867375.post-67142996365987490272015-04-27T17:16:00.677+02:002015-04-27T17:16:00.677+02:00Thanks Christoph.
If I may, I will also add the f...Thanks Christoph.<br /><br />If I may, I will also add the following definitions to the list because they are very important for SaaS company with > ARR $10 M.<br /><br />Gross MRR Churn = Cancelled MRR / Beginning CMRR<br /><br />Net Expansion = Expansion (upgrades) - Contraction (downgrades)<br /><br />Net Expansion % = (Expansion - Contraction) / Beginning CMRR<br /><br />Net Churn MRR = Churn - Net ExpansionJC-Vend HQnoreply@blogger.com